Knoxville businesswoman and Infographics' client Jill Quillin will appear on Friday's episode of ABC's reality series "Shark Tank." Quillin is the developer of LipStix Remix, which allows someone to mix colors and make a new tube of lipstick or combine old used tubes into one new full size tube.
On the reality show, Quillin approached a panel of well-established entrepreneurs, asking them to invest in her company. Quillin cannot say how her meeting went, although it will play out on national television this week. "I feel like I accomplished the world," Quillin said. "I was taking a risk just by getting in there. I was just thankful when I went through the door (to meet the panel)."
A little over two years ago, Quillin barely had the product completed when she started focusing on the instructions and contacted Infographics for help. "I knew the instructions would be critical to the success of customers keeping the product once they received it," stated Quillin. "After working so hard to acquire my customer, I knew a well-designed instruction sheet would be the best possible hope for my customers to stay 'in-love' with the product and have a positive experience using it."
Infographics' response: Whoever said that instructions have to be boring? Sometimes style is a significant consideration - even when it comes to instructions. According to Sara Christensen, Infographics' creative director, "we developed a two-tone retro look that was a major component of the design language for this project. Jill had a definite style of her own and we felt that style needed to be reflected in all communications related to her unique product."
"Infographics delivered in every aspect (design, copy, illustrations, etc.) and I can report that I have not had one return out of 1,000 systems sold to date!" said Quillin. "As an added bonus, the money I invested in my instruction sheet converted into a savings when I set up my company website as all the beautiful illustrations Infographics created were a perfect fit for my home page."