Actually, it is brain surgery.

No, we're not surgeons, but partnering with our client GE Healthcare, Infographics recently developed a quick reference guide for advanced surgical suite equipment. In this example, we're communicating steps involved in using a cranial clamp and other surgical equipment for delicate brain surgery. The use of color assures our clients' audience can quickly recognize the importance of each part involved while using this complex medical product. The quick reference guide serves as a visual reference to surgical teams by clearly and concisely differentiating critical parts in each step used in prepping patients for these delicate surgical procedures. More to follow on this subject…

Infographics' creates audience-focused solutions

Technical Controls needed new instructions for their audience of skilled maintenance personnel installing Sani-Cell products in public restrooms. This audience rarely has the time or patience to explore instructions full of a lot of words jammed in around spotty illustrations.

The knowledge and experience of these end-users, combined with a limited amount of space for copy large enough to be helpful on-site, provided an opportunity for Technical Controls and Infographics to offer a wordless solution of detailed visual steps.

Based on the profiles of this audience, we concluded that they would find it more useful if the product information was presented as a simpler, more visual sequence of steps to follow. Making the product instructions a more effective reference that improves their retention of the process, and creating a valuable resource for the typical multiple product installation projects.

Infographics® Who's Who

Team Member: Matt Smelcer

Position: Information Design Specialist

Alma Mater: East Tennessee State University, Industrial Design major

Hometown: Kingsport, TN

Family: Wife, Leslie, and 2 dogs, Daisy and Reesie

Favorite Quote: The early bird gets the worm, but the second mouse gets the cheese.

Quirky Fact: I collect and customize vintage action figures. (Note: photo of Matt as Flash at JoeCon 2007, the International G.I. Joe Collectors Convention.)

When I’m not working I like to: Tinker with and fix anything

Specialties: Leveraging CAD and 3D data

Key Project: Viking Range Corporation Planning & Design Guide –project leader for Viking’s design and specification tool that includes product group features overview, basic installation information and specification pages showing different views of each product along with all relevant dimensions and specifications.