Technical Controls needed new instructions for their audience of skilled maintenance personnel installing Sani-Cell products in public restrooms. This audience rarely has the time or patience to explore instructions full of a lot of words jammed in around spotty illustrations.
The knowledge and experience of these end-users, combined with a limited amount of space for copy large enough to be helpful on-site, provided an opportunity for Technical Controls and Infographics to offer a wordless solution of detailed visual steps.
Based on the profiles of this audience, we concluded that they would find it more useful if the product information was presented as a simpler, more visual sequence of steps to follow. Making the product instructions a more effective reference that improves their retention of the process, and creating a valuable resource for the typical multiple product installation projects.
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