We couldn't have said it better ourselves.

You simply can't afford to stick your head in the sand when it comes to product instructions, especially in this economy. Product returns and unnecessary customer service calls are more expensive than calling on our expertise.   

infographics® -- it's more than a name, it's what we do. Our firm was founded on our personal experiences as consumers, product developers, and communications professionals who consistently found technical product communications inadequate and confusing. Data from our research confirmed more people understand concise, image-based instructional material than text-heavy collateral material. 

At infographics^® we believe that well-executed communications do more than just translate an idea; they provide a foundation for understanding. infographics^® instructions, animations, training tools and product communications bridge language and educational barriers. We help our customers communicate complex information and facilitate understanding.

Who wants to take time to read the directions? Let's just play!

A few years ago, Infographics was asked to do a complete redesign of the playing instructions and develop a new Quick Start Guide for Hasbro's popular family game, CLUE. We take our jobs seriously, so in the spirit of good project analysis and evaluation, our employees spent an afternoon playing--I mean--working.

Whether it's a Quick Start Guide for a home appliance, a piece of machinery, or even a board game, the key to communicating relevant information with your intended audience is to literally put yourself in their shoes.

And that's what we do at Infographics. We play games, we install appliances, we take products apart and put them back together...all in order to deliver instructions that are easy-to-understand and applicable for the intended audience.

The goal of the new CLUE Quick Start Guide was to communicate the game summary and objectives (basically the Who, What, Where, and When) as well as the set-up and overview of basic game play rules. Realizing that simply playing the game often trumps reading lengthy explanations, we added "case file" headers and visuals in order to quickly share with players how to set-up, play, and win the game. The more serious players could refer to the Strategy Guide in the complete instructions for more detailed information.