A few years ago, Infographics was asked to do a complete redesign of the playing instructions and develop a new Quick Start Guide for Hasbro's popular family game, CLUE. We take our jobs seriously, so in the spirit of good project analysis and evaluation, our employees spent an afternoon playing--I mean--working.
Whether it's a Quick Start Guide for a home appliance, a piece of machinery, or even a board game, the key to communicating relevant information with your intended audience is to literally put yourself in their shoes.
And that's what we do at Infographics. We play games, we install appliances, we take products apart and put them back together...all in order to deliver instructions that are easy-to-understand and applicable for the intended audience.
The goal of the new CLUE Quick Start Guide was to communicate the game summary and objectives (basically the Who, What, Where, and When) as well as the set-up and overview of basic game play rules. Realizing that simply playing the game often trumps reading lengthy explanations, we added "case file" headers and visuals in order to quickly share with players how to set-up, play, and win the game. The more serious players could refer to the Strategy Guide in the complete instructions for more detailed information.