According to the U.N. Program on Aging, one in ten people worldwide is now 60 years and older. By 2050, one in five will be 60 or older—and in more developed regions, it will be one in three. Even with increased social awareness of the need to serve an aging population, many companies still fail to understand how marketing specific information to better accommodate this population and making simple design changes can greatly accommodate older consumers.
Simpler easy-to-see, easy-to-use and understand product documentation IS a real need and too many product manufacturers cashing in on this growing demographic, are ignoring it!
I contend that a manufacturer of products for the older population could actually gain market share by having product documentation designed with their needs in mind by using it as a bonus product feature in their marketing. I say this not only because Infographics could help these companies, but because it hits home with me personally in dealing with aging parents and in dealing with age…"ahem"…myself!
- Jim Kughler, GM at Infographics
For further reading on this topic, check out this article by Brand Channel: Engaging the Aging, Marketing to Europe’s Seniors.