OK – be honest… how many of you have an office chair and you don’t know how all of those levers and adjustments work? Honestly? Today’s steps were developed for our friends at United Chair to help address that problem. In this case, we suggested that instead of showing the chair from the side – as is customary – we show it from above to better communicate the controls the way the user will access them. This approach communicated function and interface so well that it was incorporated into point-of-purchase hang-tags to help identify key features and functions.
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