A recent consumer survey in the UK revealed that 67% of respondents consider good instructions KEY to their enjoyment of a product. Good instructions don’t just happen. Just like the product doesn’t just jump out of the box and assemble or install itself – ready to use. Consumers frequently site a bad layout, too many languages, confusing diagrams, and poorly written copy as reasons they get frustrated with product instructions.
infograhics has developed a unique style of visually based instructions that use easy-to-follow illustrations, graphics, copy and content. So where does it all start? In the lab of course. Our facilities include what we call “The Lab” which is where we assemble, install, deconstruct, tinker and generally saturate ourselves with product knowledge in order to really understand how things work before we begin developing the instructions. This helps us to know what will be challenging or confusing to the consumer and address it proactively – rather than creating an opportunity for frustration and the potential for a returned product. We also highlight important information up front – to help consumers knows when they can handle an assembly or installation and when they might want to consider getting a professional involved.
Because of this detailed product knowledge,
infographics delivers concise, visually based instructions that consumers can understand – greatly reducing the potential for a bad consumer experience which can damage your brand - and the potential for product returns.
A recent consumer survey in the UK revealed that 67% of respondents consider good instructions KEY to their enjoyment of a product. Good instructions don’t just happen. Just like the product doesn’t just jump out of the box and assemble or install itself – ready to use. Consumers frequently site a bad layout, too many languages, confusing diagrams, and poorly written copy as reasons they get frustrated with product instructions.
infograhics has developed a unique style of visually based instructions that use easy-to-follow illustrations, graphics, copy and content. So where does it all start? In the lab of course. Our facilities include what we call “The Lab” which is where we assemble, install, deconstruct, tinker and generally saturate ourselves with product knowledge in order to really understand how things work before we begin developing the instructions. This helps us to know what will be challenging or confusing to the consumer and address it proactively – rather than creating an opportunity for frustration and the potential for a returned product. We also highlight important information up front – to help consumers knows when they can handle an assembly or installation and when they might want to consider getting a professional involved.
Because of this detailed product knowledge, infographics delivers concise, visually based instructions that consumers can understand – greatly reducing the potential for a bad consumer experience which can damage your brand - and the potential for product returns.
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