Enhance your customer's experience with professional product instructions

Industry research by Accenture suggests that manufacturers can enhance the out-of-box experience by providing better customer education. “One-page quick start guides are certainly a good first step in terms of helping consumers set up, install, or use a new product. These guides are much easier to understand than lengthy instruction manuals. Many Consumer Electronics OEMs have recognized and confronted this issue by developing visually oriented set up guides. Similarly, multimedia customer education resources—such as accompanying DVDs and online tutorials—provide an engaging way to learn how to use a new product.”

Likewise, Infographics® has found that using visual graphics to communicate step-by-step assembly, set-up, or installation processes is a universally understood. We can attest to the old adage: A picture is worth a thousand words.

Case in point, OXO International, a company that was founded on consumer-focused philosophies, enlisted Infographics to develop a user-friendly quick start guide to accompany their V-Blade Mandoline Slicer. The quick start guide needed to accomplish three objectives: familiarize the user with the various blades and cutting options, demonstrate safe assembly, usage, and cleaning of the product, and bring about a positive ownership experience.

The Infographics quick start guide identified all the components of the OXO slicer, used step-by-step visual graphics to show safe blade assembly and removal, and included separate usage sections to clearly demonstrate how to julienne, dice, straight and crinkle cut fruits and vegetables.

Not only was the OXO V-Blade Mandoline Slicer named Editor’s Pick in “Vegetarian Times” magazine, but the article also made mention of the slicer’s easy-to-use Quick Start Guide to Slicing.
You can learn more about our visual approach to product communications at http://www.info-graphics.com.