3 Most Feared Words in Product Marketing

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Holiday Greetings from Infographics

Infographics' Step of the Day - Sanford Brands

A theme you’ll see repeated in many of our projects is simplicity. We believe that often—but not always—less is more, and so we are frequently tapped to develop clean, wordless instructions for our clients. In this case, Infographics® developed these wordless instructions for a folding desktop organizer developed by the folks at Sanford brands.

Infographics' Step of the Day - Wayne Dalton

Today’s sample is from the programming section of a whole-house wireless networking product from our friends at Wayne Dalton. The user guide we worked with them to develop explains what could be somewhat intimidating programming information in a sequential and visually based format – which helps to take much of the fear and voodoo out of the process for consumers.

Infographics' Step of the Day - Suncast Corporation

Today’s sample is an illustration we developed for Suncast to show how water pressure is used to automatically reel in a garden hose. The graphic was developed for their retail packaging. Numbered arrows help to explain to consumers how the mechanics work to make their life easier – A great way to demonstrate a true competitive advantage! More on this theme in future entries…

The hidden costs of customer returns

We know money is tight, so why should you invest in professional product assembly and operating instructions? Because you could significantly bolster your bottom line.

Consider this, Accenture’s High Performance Business research revealed that in 2007, consumer electronics manufacturers, communication carriers and electronics retailers spent an estimated $13.8 billion in the U.S. assessing, repairing, reboxing, restocking and, reselling, returned merchandise. Of this returned merchandise more than two thirds (68%) could be characterized as “No Trouble Found” (NTF). In other words, the device met the manufacturer’s specifications, but somehow failed to meet the end user’s (customer) expectations.

Considering the scale of these costs, we believe companies make a mistake by not putting more emphasis on their product instructions.

Returns prevention—especially when it is related to completely functional, non-defective products—is often not given enough focus as a problem aspect although it has the highest potential to impact results. By taking active steps to prevent customer returns upfront, companies can competitively differentiate themselves, deliver impressive gains to the bottom line and achieve high performance.

How? Accenture’s research indicated that weaknesses in the design, packaging and documentation could have a major impact on NTF returns. Infographics specializes in producing visual instructions that simply describe actions and clearly communicate complex information. Our illustrations serve as a universal language in product communications and bridge educational barriers. Our visual instructions simply describe actions and clearly communicate complex information.

As a result, our clients have experienced fewer product returns, improved customer service, reduced product liability claims, lower translation costs, improved brand perception, increased repeat business, and better ownership experiences.

Find out more at http://www.info-graphics.com.