Infographics demonstrates technology through animation.

It can often be difficult for consumers to understand and see the value of new technology—especially if that technology is largely inside the product. Bosch Power Tools had developed new Full Force technology that made their upcoming line of pneumatic nailers more compact and more powerful. Recognizing that communicating the features of the Full Force Technology product line created its own challenges, Bosch partnered with Infographics to develop a short side-by-side animation to compare Bosch’s new technology to conventional products. The Infographics’ animation highlights enhanced features as well as performance of the new pneumatic technology.

Actually, it is brain surgery.

No, we're not surgeons, but partnering with our client GE Healthcare, Infographics recently developed a quick reference guide for advanced surgical suite equipment. In this example, we're communicating steps involved in using a cranial clamp and other surgical equipment for delicate brain surgery. The use of color assures our clients' audience can quickly recognize the importance of each part involved while using this complex medical product. The quick reference guide serves as a visual reference to surgical teams by clearly and concisely differentiating critical parts in each step used in prepping patients for these delicate surgical procedures. More to follow on this subject…

Infographics' creates audience-focused solutions

Technical Controls needed new instructions for their audience of skilled maintenance personnel installing Sani-Cell products in public restrooms. This audience rarely has the time or patience to explore instructions full of a lot of words jammed in around spotty illustrations.

The knowledge and experience of these end-users, combined with a limited amount of space for copy large enough to be helpful on-site, provided an opportunity for Technical Controls and Infographics to offer a wordless solution of detailed visual steps.

Based on the profiles of this audience, we concluded that they would find it more useful if the product information was presented as a simpler, more visual sequence of steps to follow. Making the product instructions a more effective reference that improves their retention of the process, and creating a valuable resource for the typical multiple product installation projects.

Infographics Step of the Day - Medical Equipment

Today’s steps are from a training animation we developed for a client who manufactures complex medical MRI imaging equipment. The animation is part of ongoing maintenance and repair training which helps to reduce equipment downtime. The steps show how to reassemble two key components of the system – by showing the relationship of the components in space and making the front component transparent, we were able to show specifically how to align and fit the two parts together which is crucial to successfully replacing the part.

Infographics' Step of the Day - Plumbing

Today’s step is a nice example of how using a side - or alternate - view can greatly improve understanding of information that may be crucial to a successful installation. In this case, the installer needs to be aware that they need to leave a specific amount of threaded shank exposed when installing a pot and kettle filler faucet. Helping installers anticipate potential complications BEFORE they become a problem can significantly reduce support requirements, product returns and warranty claims!

Infographics' Step of the Day - Lofty Vision

Continuing our theme of illustrations offering useful consumer information on packaging – this is a wordless sequence we developed for an insert card for clamshell packaging. The steps show consumers how easy to use and versatile the product is – in this case adhesive label holders.

Infographics' Step of the Day - Sanford Brands

A theme you’ll see repeated in many of our projects is simplicity. We believe that often—but not always—less is more, and so we are frequently tapped to develop clean, wordless instructions for our clients. In this case, Infographics® developed these wordless instructions for a folding desktop organizer developed by the folks at Sanford brands.

Infographics' Step of the Day - Wayne Dalton

Today’s sample is from the programming section of a whole-house wireless networking product from our friends at Wayne Dalton. The user guide we worked with them to develop explains what could be somewhat intimidating programming information in a sequential and visually based format – which helps to take much of the fear and voodoo out of the process for consumers.

Infographics' Step of the Day - Suncast Corporation

Today’s sample is an illustration we developed for Suncast to show how water pressure is used to automatically reel in a garden hose. The graphic was developed for their retail packaging. Numbered arrows help to explain to consumers how the mechanics work to make their life easier – A great way to demonstrate a true competitive advantage! More on this theme in future entries…

Infographics' Step of the Day - Plantronics

Today’s sample is a spread from a wireless headset user guide we developed for Plantronics. The sequence shows how to set up the charger base and make phone and power connections. In this case our goals were to show the process clearly to ensure connections are made properly (as this had consistently been a problem for users) and to minimize copy in order to reduce the need for translations.

Infographics' Step of the Day - Maytag

These steps were developed for a Natural to LP gas conversion guide for Maytag gas ranges. The guide is intended for professional installers and includes step illustrations that detail sub-sequence actions and part rotation with numbered arrows.

Infographics' Step of the Day - Oxo International

The use of arrows and numbers clearly demonstrate the technique for cubing/dicing fruits or vegetables with the Oxo V-Blade Mandoline Slicer. This product was named Editor's Pick in "Vegetarian Times" magazine. The article also made mention of the slicer's easy-to-use Quick Start Guide to Slicing.

Infographics' Step of the Day - InSinkErator

This is an ”INCLUDES BOX” we developed for InSinkErator’s new line of Evolution food waste disposers. It shows what’s included with the product and also what tools and materials are needed – installers can inventory parts and tools needed to get the job done!

Infographics' Step of the Day - Rubbermaid Commercial Products

In this example, the use of see-through hands demonstrate how to safely control the product's speed. Interface and function are clearly communicated in a few simple visual steps.