Infographics demonstrates technology through animation.

It can often be difficult for consumers to understand and see the value of new technology—especially if that technology is largely inside the product. Bosch Power Tools had developed new Full Force technology that made their upcoming line of pneumatic nailers more compact and more powerful. Recognizing that communicating the features of the Full Force Technology product line created its own challenges, Bosch partnered with Infographics to develop a short side-by-side animation to compare Bosch’s new technology to conventional products. The Infographics’ animation highlights enhanced features as well as performance of the new pneumatic technology.

Actually, it is brain surgery.

No, we're not surgeons, but partnering with our client GE Healthcare, Infographics recently developed a quick reference guide for advanced surgical suite equipment. In this example, we're communicating steps involved in using a cranial clamp and other surgical equipment for delicate brain surgery. The use of color assures our clients' audience can quickly recognize the importance of each part involved while using this complex medical product. The quick reference guide serves as a visual reference to surgical teams by clearly and concisely differentiating critical parts in each step used in prepping patients for these delicate surgical procedures. More to follow on this subject…

Infographics' creates audience-focused solutions

Technical Controls needed new instructions for their audience of skilled maintenance personnel installing Sani-Cell products in public restrooms. This audience rarely has the time or patience to explore instructions full of a lot of words jammed in around spotty illustrations.

The knowledge and experience of these end-users, combined with a limited amount of space for copy large enough to be helpful on-site, provided an opportunity for Technical Controls and Infographics to offer a wordless solution of detailed visual steps.

Based on the profiles of this audience, we concluded that they would find it more useful if the product information was presented as a simpler, more visual sequence of steps to follow. Making the product instructions a more effective reference that improves their retention of the process, and creating a valuable resource for the typical multiple product installation projects.

Infographics® Who's Who

Team Member: Matt Smelcer

Position: Information Design Specialist

Alma Mater: East Tennessee State University, Industrial Design major

Hometown: Kingsport, TN

Family: Wife, Leslie, and 2 dogs, Daisy and Reesie

Favorite Quote: The early bird gets the worm, but the second mouse gets the cheese.

Quirky Fact: I collect and customize vintage action figures. (Note: photo of Matt as Flash at JoeCon 2007, the International G.I. Joe Collectors Convention.)

When I’m not working I like to: Tinker with and fix anything

Specialties: Leveraging CAD and 3D data

Key Project: Viking Range Corporation Planning & Design Guide –project leader for Viking’s design and specification tool that includes product group features overview, basic installation information and specification pages showing different views of each product along with all relevant dimensions and specifications.

Our Strength is Our Team

Not your average design studio, we like to refer to the Infographics' team members as information engineers. Our team is comprised of a unique blend of right brain creative talent and left brain technical aptitude. Add to this our personal experience as consumers, product developers, and communications professionals, and you get a team that understands technical product communications can be inadequate and confusing.

Combined, all this makes us a strong partner for any business with technical information to communicate with their customers. So if you'd like to get to know us a little better, stay tuned to our blog. We'll be posting the first in a series of team member profiles here on Monday.

Infographics Step of the Day - Medical

Today’s example was developed for our friends at Bodypoint to show their Leg Harness wheelchair accessory in action in a way that demonstrated the proper fit around the patient’s leg. According to our client, past images made this device look like a groin strap, similar to the pelvic portion of a skydiving harness. By using ghosting techniques, Infographics was able to demonstrate how the Leg Harness holds each leg at the inner thigh, to provide resistance to pelvic rotation and obliquity, without limiting anterior movement or pressing on the bladder.

Infographics Step of the Day - Electrical Sequences

Wiring and electrical sequences can be some of the most challenging and complex to communicate – especially since there are so many variables involved. Today’s step is from an appliance installation guide developed for our friends at Viking Range Corporation. In this case several wiring options were shown and one key challenge was clearly identifying wire colors when working with a black and white format. The primary objective was to focus on safety and be as clear as possible to avoid confusion which could lead to costly and time consuming mistakes.