Infographics is a tech agency.

Our clients—the subject matter experts—become our partners as Infographics assumes the dual role of communications expert and consumer advocate. We realize that the best way to communicate unfamiliar information to your customers is to utilize both verbal and visual tools.

Infographics is focused on communicating technical facts in ways consumers can easily understand and use. We first collaborate with our clients’ engineering and product development staff to get the necessary information, and then we design the communication solutions that best relay the message. Through clear language, illustration, iconic or other visual means, we make complex things look simple enough to understand without losing the necessary details.

As a tech agency (a service business dedicated to creating, planning, handling and producing technical product or service communications), Infographics has helped other companies by managing, designing and producing:

• owner’s manuals
• assembly instructions
• installation guides
• use & care publications
• quick reference guides
• trouble shooting guides
• product planning & design guides
• specifications pages
• exploded parts drawings
• service technician manuals
• training videos
• technical animations
• information pictograms

Learn more at our website.

Infographics Step of the Day - LipStix Remix

Who ever said that instructions have to be boring? Sometimes style is a significant consideration – even when it comes to instructions. Today’s sample incorporates a two-tone retro look that was a major component of the design language for this project. The wordless instructions were incorporated into the packaging and merchandising of this product from our friends at LipStix Remix.

Infographics Step of the Day - Viking Range Corporation

Sometimes it’s nice to break away from traditional sequences and offer up something a little different. Today’s samples are from a launch program developed for our good friends at Viking Range Corporation. They were in the process of launching a new dishwasher that incorporated some great new technology and truly unique features. In order to help communicate all of this innovation, we developed a series of cutaway illustrations allowing visibility to different components of the new unit…which was a big help in communicating the value and significance of all that great new technology!

Infographics Step of the Day - Suncast Corp.

Today we’re looking at scale. Sometimes it’s difficult to for users to maintain context when dealing with small assembly details on a large product. As a case in point, take this gazebo assembly guide that we developed for our friends at Suncast. To address this challenge, we added a small orienting location view in the upper right-hand corner of each step so users would know how the step relates to larger parts of the whole.

Infographics Step of the Day - Britax

A seemingly universal instructional challenge is child safety car seats. In fact, a study several years ago found that nearly 80% of infant safety seats are improperly installed because people can’t understand the instructions. And that leads us to today’s step, which was developed for our friends at Britax. In this case we employ clean visuals, arrows and simple steps to walk users through a replacement sequence.

Infographics Step of the Day - Medical Equipment

Today’s steps are from a training animation we developed for a client who manufactures complex medical MRI imaging equipment. The animation is part of ongoing maintenance and repair training which helps to reduce equipment downtime. The steps show how to reassemble two key components of the system – by showing the relationship of the components in space and making the front component transparent, we were able to show specifically how to align and fit the two parts together which is crucial to successfully replacing the part.

Infographics' Step of the Day - Plumbing

Today’s step is a nice example of how using a side - or alternate - view can greatly improve understanding of information that may be crucial to a successful installation. In this case, the installer needs to be aware that they need to leave a specific amount of threaded shank exposed when installing a pot and kettle filler faucet. Helping installers anticipate potential complications BEFORE they become a problem can significantly reduce support requirements, product returns and warranty claims!

Our Space - Converted offices in 100-year-old textile mill

Infographics' Step of the Day - Lofty Vision

Continuing our theme of illustrations offering useful consumer information on packaging – this is a wordless sequence we developed for an insert card for clamshell packaging. The steps show consumers how easy to use and versatile the product is – in this case adhesive label holders.