infographics® call for input

Are you a DIY consumer who has experienced frustration because of poor assembly or installation instructions?

The team at infographics® is dedicated to providing useful instructions designed for consumers, like ourselves, who believe they deserve first-rate information and service after purchasing products. We sympathize with consumers who purchase an exciting new product only to be frustrated with a less than pleasant ownership experience of struggling to understand how to assemble the product and/or use it and all its features.

infographics® is also dedicated to offering product manufacturers an experienced resource who can provide truly useful and customer-focused instructions for their customers. We believe this is a great way to demonstrate a product manufacturer’s understanding and respect of their customers’ genuine needs.

At the same time, we’re astounded at how much a manufacturer invests in advertising versus the investment in their customers understanding and experience with the products after the sale. We hold to the belief that the same people responsible for product support literature at these companies are also consumers—and “the light” will eventually come on when they realize how poorly done product information can spoil the fun of ownership.

We welcome your input. Are we naïve? Do complex, hard-to-understand product instructions spoil your ownership experience enough to warrant that manufacturers should invest more in making sure you can understand them?

What bothers you the most?
The amount of time you have to invest in reading through wordy manuals?
The lack of illustrations/photos that actually help you?
The unfamiliar or poorly worded language used in instructions?
The frustration of not having (or the trouble finding) the necessary information you think is important?
The feeling you’ve been “had” after discovering inadequate instructions included with your latest purchases?
The frustration of taking up more of your time to call customer service lines?

Please comment and share your personal experiences and frustrations from the lack of good product information!

Survey reveals consumers want good instructions

A recent consumer survey in the UK revealed that 67% of respondents consider good instructions KEY to their enjoyment of a product. Good instructions don’t just happen. Just like the product doesn’t just jump out of the box and assemble or install itself – ready to use. Consumers frequently site a bad layout, too many languages, confusing diagrams, and poorly written copy as reasons they get frustrated with product instructions.

infograhics has developed a unique style of visually based instructions that use easy-to-follow illustrations, graphics, copy and content. So where does it all start? In the lab of course. Our facilities include what we call “The Lab” which is where we assemble, install, deconstruct, tinker and generally saturate ourselves with product knowledge in order to really understand how things work before we begin developing the instructions. This helps us to know what will be challenging or confusing to the consumer and address it proactively – rather than creating an opportunity for frustration and the potential for a returned product. We also highlight important information up front – to help consumers knows when they can handle an assembly or installation and when they might want to consider getting a professional involved.

Because of this detailed product knowledge, infographics delivers concise, visually based instructions that consumers can understand – greatly reducing the potential for a bad consumer experience which can damage your brand - and the potential for product returns.