Monday, December 14, 2009
It can often be difficult for consumers to understand and see the value of new technology—especially if that technology is largely inside the product. Bosch Power Tools had developed new Full Force technology that made their upcoming line of pneumatic nailers more compact and more powerful. Recognizing that communicating the features of the Full Force Technology product line created its own challenges, Bosch partnered with Infographics to develop a short side-by-side animation to compare Bosch’s new technology to conventional products. The Infographics’ animation highlights enhanced features as well as performance of the new pneumatic technology.